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Get Hooked's story

Get Hooked was founded by Kim Selkoe and Victoria Voss, two bad-ass women who know the value of making healthy food tasty, convenient and fun for our families. Our passion for local seafood and our shared ties to the Santa Barbara fishing community led us to this venture together.

Although Get Hooked is a for-profit company owned by Kim and Victoria, our work is centered on mission-driven partnerships with other community groups, such as Commercial Fishermen of Santa Barbara (CFSB), and Santa Barbara Food Action Network, and the national CSF movement's

We know the confusion and stress that hits when staring at the seafood counter - Where is this from? Is it sustainable? Is it even the species it says it is? How do I know its fresh? Is there mercury in it? How should I cook it?? We designed the Get Hooked experience to provide you top quality seafood from a source you can trust, on call to answer your questions, and ready with recipes and tips to make the expansion of your seafood horizons a delightful adventure in healthy, ethical eating.

Another key motivation for us to create Get Hooked is to achieve increased support and visibility for CFSB, our 501 (c)3 non-profit port association. CFSB is working to ensure thriving and sustainable fisheries for our community. Get Hooked will donate a portion of our profits to CFSB annually to support the many programs and initiatives ongoing at CFSB, such as creation of a Community Fisheries Trust and the management of the Saturday Fishermen’s Market.  Kim Selkoe is the current Executive Director of CFSB and Victoria’s father Chris Voss is the President, and we believe strongly in the critical role CFSB plays to support a progressive future for California fisheries.

With funding from the USDA’s Local Food Promotion Program awarded to us in September 2018 to implement this idea and the launch of Get Hooked became a reality.

One of the great joys we've discovered is elevating other like-minded locally-owned businesses that like us, strive to create community through food. We love our partnerships with our site hosts, like Draughtsmen Aleworks, Gladden and Sons Produce, who report lots of mutual benefit to working with us. 

When COVID hit, we suddenly found ourselves in the role of an 'essential business' and we felt sharply the importance of providing access to critical food for our neighbors, and local markets for our fishermen who had lost other outlets for their catch. Moreover, we saw the opportunity to help out our fellow small local businesses struggling to reach their customers. We now deliver many local products like Il Fustino olive oil, Deux Bakery breads and Market Foray's jams, that enrich the Get Hooked experience and support the local food community.

We are also proud to be a partner in CFSB's 'Fish for the Foodbank' program, in which we purchase local seafood from CFSB members and process it for donation to the Santa Barbara Foodbank. So far this program has donated over 10,000 local seafood servings!

Santa Barbara’s own Community Supported Fishery, a subscription-based program delivering the freshest catch direct from your local fishermen.
Santa Barbara’s own Community Supported Fishery, a subscription-based program delivering the freshest catch direct from your local fishermen.